Leather Begets Leather

So everyone and their grandmother has reported this (probably because it was kept a secret until today), but I think it's brill in a sort of messed up way.

Keith Richards of The Rolling Stones fame is the new (leather)face of Louis Vuitton.

Vuitton is supposedly trying to recapture older patrons who have begun to lose interest over the years. Richards is probably a good choice because of that; everyone knows his name whether you are 80 or 20.

"Some journeys cannot be put into words"

Personally, I think he looks like a raisin who has been in the sun for about 64 years too long (who would have guessed that he's 64? Wow.) I'm into classic rock sans The Rolling Stones, who I don't really hold a lot of respect for as musicians. But obviously, I'm not the target demographic for this ad campaign.

Two more unknown celebrities will become faces for Vuitton before the end of the year.